Marketing Photography Case Study #7 – Raymond James Corporate Shoot

I’ve been doing work for Raymond James, a global financial services company headquartered in St. Petersburg, for well over a dozen years. I’ve produced everything from head shots to annual reports to event work, usually working directly with their Marketing Department. Chris Bennett, Creative Director, and Grace Powers, Senior Account Executive, called me in to scout a project for imagery to populate a new website focusing on career opportunities within Raymond James.

Challenges: The main challenges here weren’t that unusual for us: we used employee models, so no professional modeling talent was used. This requires making them appear professional and comfortable even though none of the models had any prior photo shoot experience. Over a two day period, we were to shoot over 40 people at 6 different locations around RJ’s expansive campus, and in addition to the imagery for the website, we also produced environmental portraits of all employee models who participated in the shoot, so the number of images to produce meant we had to move fairly quickly, something else that isn’t very unusual!

Client: “Bob did a fantastic job handling six separate photo shoots over a period of two days. Working with people who are not professional models, he was great at making them feel comfortable and getting them to come to life – so much so that most of them looked like professional models by the end of it! We started this project with the intention of using the photos on one website, but because the quality and diversity of the photos were so great, we’ve used them on a number of other projects throughout the company.”

Grace Powers, Senior Account Executive

For this Marketing Photography Case Study, my assistant Stephen Zane, doubled as videographer, putting on display his array of serious talents while assisting in all aspects of the multi-location shoot. Here is the product of his creative efforts, and for the record, he shot, edited, put the music in – the whole enchilada.

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