Posts

Marketing Photography Case Study #7 – Raymond James Corporate Shoot

I’ve been doing work for Raymond James, a global financial services company headquartered in St. Petersburg, for well over a dozen years. I’ve produced everything from head shots to annual reports to event work, usually working directly with their Marketing Department. Chris Bennett, Creative Director, and Grace Powers, Senior Account Executive, called me in to scout a project for imagery to populate a new website focusing on career opportunities within Raymond James.

Challenges: The main challenges here weren’t that unusual for us: we used employee models, so no professional modeling talent was used. This requires making them appear professional and comfortable even though none of the models had any prior photo shoot experience. Over a two day period, we were to shoot over 40 people at 6 different locations around RJ’s expansive campus, and in addition to the imagery for the website, we also produced environmental portraits of all employee models who participated in the shoot, so the number of images to produce meant we had to move fairly quickly, something else that isn’t very unusual!

Client: “Bob did a fantastic job handling six separate photo shoots over a period of two days. Working with people who are not professional models, he was great at making them feel comfortable and getting them to come to life – so much so that most of them looked like professional models by the end of it! We started this project with the intention of using the photos on one website, but because the quality and diversity of the photos were so great, we’ve used them on a number of other projects throughout the company.”

Grace Powers, Senior Account Executive

For this Marketing Photography Case Study, my assistant Stephen Zane, doubled as videographer, putting on display his array of serious talents while assisting in all aspects of the multi-location shoot. Here is the product of his creative efforts, and for the record, he shot, edited, put the music in – the whole enchilada.

Marketing Photography Case Study #6 – Air Animal Pet Movers

Every once in awhile a project comes along with way more facets than ordinary photo projects. This is one such project!

Client:  Air Animal Pet Movers is a company that specializes in the arrangement of domestic and international travel for pets, to include at least dogs and cats. Their family-owned business was founded by Dr. Walter Woolf, a licensed veterinarian in 1977. I was brought in to this project by friend and client Karen Frashier of AdvocateMarketingPR, who had been hard at work helping Air Animal with their brand presence and marketing message. After several conversations it was determined (and driven by magazine articles Karen had pre-arranged in both Lufthansa Cargo and British Travel Magazine) that we needed to shoot 3 key images to get the magazine articles to snap: one at Tampa International Airport that showing an Air Animal Van entering the Airport, a pet examination shot for a dog that was actually traveling to Brussells in real life, and a shot of a ‘stand-in’ dog (looked the same!) being checked in at an counter inside the airport. We also produced studio portraits of all staff posing with their personal pets – a clever way of playfully shooting what would typically be head shots to give their website more personality.

Challenges:  At the top of this list was the fact that all shots but one featured live animals, which automatically increased the ‘trickiness’ factor exponentially! We needed the assistance of the TIA marketing and security departments to help manage incoming airport traffic as we shot our images at sunrise at the main junction entrance of the airport, one of the busiest times for the airport. We had our newly wrapped Air Animal van drive very slowly in a pre-scouted lane during morning rush hour at the entrance to the airport for four or five laps.

Client Comments:  “The planets aligned and offered Air Animal not one, but two international magazine features. Thompson Brand Images got the shots we needed in two very focused shoots inside and outside one of the world’s busiest airports. Bob talked with me about the brand and the article, and we built the shoot around Lufthansa’s story.

We ignored the old showbiz warnings and worked with two weimaraners, three people, a van, an airplane, airport traffic and airport police during Florida’s unpredictable rainy season. Then, we did it again two weeks later with studio shots of Air Animal staff with their pets. The pets and the people look great in every shot and mesh with the brand—not an easy task. But that’s what Bob does! Another successful project by Thompson Brand Images…”

Featured Senior Portrait – Calvin

I recently had the pleasure of photographing the son of a good friend who used to work for us at Thompson Studios back when we did hundreds of senior portraits each season. Stacy brought her son Calvin to us after having had the typical school senior portraits done, which, as they often do, fell short of expressing the real Calvin. For the record, he is one of the most well-dressed, and most fashion-conscious young men I’ve had the chance to photograph.

He was quick to express his preference of shooting down in Ybor City, one of my favorite areas to shoot, and the opportunities Ybor City’s diverse streets afford did not disappoint!

Here is a slideshow of some of our faves from this special session! Enjoy!

 

Thompson Studios to become Thompson Brand Images! – Marketing Photography Case Study: Cross Creek Ranch

Hello! Regarding the first part of this post’s title – yes, we are re-branding and couldn’t be more excited about it. You will be the first to know when we release the full new identity and logo. AND, as if that weren’t enough, we will soon be announcing the grand opening of our new home studio in Lutz, which is 90% complete! Stay tuned!

This is also the first in what will be many posts entitled Marketing Photography Case Study, and in our first, we take a look at Cross Creek Ranch, a high-end, highly successful Wedding Venue located in Dover, Florida.

Challenge: Wanted staff portraits and group portraits congruent with the beauty of their property and venue.

Solution: I suggested they use their absolutely world-class, gorgeous outdoor grounds as a backdrop for their images, which they instantly resonated with. Owner Bonnie McSharry was so into the spirit of the idea, she had her staff dress to the nines and get makeovers!

Client Comment: “Awesome experience and we received incredible results. When you are marketing your brand and are including your team it’s always great to have photos of yourself that you really like. EVERYONE on our team loves their pictures!! Bob totally captured our style “brand” with his creativity. He nailed it!”

Bonnie McSharry, Co-Owner

 

Here are the resulting images from a robust day of shooting:

University of Tampa View Book Assignment

ut-view-027-lr-for-blog-1

This University of Tampa grad is now part of the leadership team of College Hunks Hauling Junk, located in Ybor City. Here’s an environmental portrait we shot recently at their offices. Looks like a pretty cool place to work! This photo will appear in University of Tampa’s updated view book, something we have contributed to (in partnership with Cherry and Company) regularly for many years.

Augustine Family Beach Portraits

We hit my favorite spot on Clearwater Beach for a family session before the Augustines sent their oldest off to college, a common scenario.  Does it apply to you?

Augustine Family Beach Portraits.